The Scottish Premiership isn’t particularly very popular outside Scotland and Europe given its little coverage.
Apart from the exception of Champions League and Europa League football, not many are aware of the quality the likes of Celtic and Rangers possess, but that could all be about to change given the SPFL’s latest move.
This will allow the Old Firm duo and teams competing in the three domestic competitions have their games shown to Australia, New Zealand and another 24 countries across the Middle East and North Africa.