The soccer season in Europe has not officially ended yet, but Southampton may have already won the trophy for the best kit launch effort this summer.
On Thursday, Southampton unveiled their latest kit release with a mockumentary poking fun at the Netflix documentary, "Fyre," the unbelievable story of a failed "luxury music festival" on the Bahamian island of Great Exuma.
The six-minute parody shows how the launch of their 2019-2020 Under Armour kits could have gone had Mbilly McFarmer, an exuberant entrepreneur, been able to sell his ludicrous "Saynts Festival" pipedream. The video features cameos from Danny Ings, Nathan Redmond, Maya Yoshida and others.