CAIRO, June 12 (Reuters) - French company Sportfive has agreed a 12-year extension to their media and marketing rights deal with the Confederation of African Football, it was announced on Friday.
The agreement extends their long-standing partnership from 2017 to 2028.
Sportfive, which is part of the French Lagardere Group, has held a monopoly over television and marketing rights on the continent since 1993.
Its current deal with CAF has been running since 2008 and gives the company exclusive marketing rights to all CAF's major competitions, including the African Nations Cup and the African Champions League.