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Serie A Giants Juventus Announce Massive New Commercial Deal With adidas Until 2027

Related Topics: Juventus F.C., Adidas, Commerce, Serie A

Serie A side Juventus have announced that they have extended their current deal with sportswear giants adidas, with their new agreement extending until June 2027.

The Bianconeri's current deal was signed in the 2015/2016 season and would have expired on 30 June 2021. The new deal will now kick in to effect from the 2019/2020 campaign and will cover eight years in total.

According to a statement released on their official club website, it said: "Juventus Football Club S.p.A. and adidas Italy S.p.A. (“adidas”) have modified the official partner agreement and extended the term of the agreement until 30 June 2027.