Apart from official confirmations or deals that are being agreed, which gives something to discuss about, I personally find interest when any reputed journalist contradicts any report that have created a sensation in the transfer market. Take for example, Sergi Samper.
Only couple of days ago, Mundo Deportivo, a Catalan based newspaper, published a big story on Arsenal’s interest in Sergi. Big in the sense, not only it was featured on the front page but Mundo devoted two more pages to the story, covering from various angles. Surely, there was something in it.