According to The Times, Real Madrid are currently in advanced talks with Saudi Arabia’s state-owned Qiddiya project over a ten-year sponsorship deal worth £130m.
Qiddiya is an entertainment megaproject which was built in Riyadh in 2019 and they are aiming to become the country’s ‘capital of sports and entertainment’.
Los Blancos are a big source of attraction in world football and it is reported that Qiddiya will become the main sponsors of the women’s team, if the deal goes through.
Sportslens view:
The Spanish champions are likely to reinforce the squad this summer after a quiet 2020 summer transfer window where they made no high-profile signings amid the financial impact of the coronavirus pandemic.