For the past several millennia, the ways that humans communicate have been constantly evolving. The transmission of ideas has gone from paintings of buffalo in the caves in the Cantabrian region in northern Spain and babirusa in the Bantimurung district in Indonesia to the estimated 500 million tweets sent every day from every region of the planet.
Twitter has become one of the world’s most used tools of communication, with everyone from DJs to dictators using the platform to spread their messages to the masses. Sports teams have become especially adept at using the platform, using it to connect to existing and potential fans in ever more creative ways.