Real Madrid have topped Brand Finance’s rankings as football's most valuable club for the first time in nine years. The combination of commercial revenues and on-the-pitch success in the UEFA Champions League has propelled Los Blancos to the apex of the value pyramid.
The Spanish giants' brand value increased by 26.9 per cent from 2018 to 2019 and is now worth more than €1.6 billion (£1.4bn/$1.79bn). This is despite a disappointing season on the pitch following the sale of Cristiano Ronaldo to Juventus last season.
Madrid received €70 million (£61m/$78m) from sponsors Emirates and €110 million (£96m/$123m) from Adidas, whilst their matchday revenues totalled €143 million (£125m/$160m).