Soccer legend Pele claims Samsung knowingly used a lookalike in a newspaper ad and has hired the same law firm used by Michael Jordan.
Pele is suing Samsung for $30 million for using a lookalike of him in an advertisement after failing to reach an agreement for the Brazilian football great's image to be used.
According to a court filing obtained by Omnisport, the ad includes a facial photo of a black man who "very closely resembles" Pele.
That photo serves as a backdrop for "a superimposed photograph of a Samsung television, which depicts a soccer match in which one of the players is seen making a modified bicycle or scissors kick, perfected and famously used by Pele.