Brazilian football icon Pele is to sue electronics company Samsung for $30 million after the company used a lookalike of him in an advertisement in the New York Times.
BBC Business reported legal papers lodged at the U.S. District Court in Chicago outline the action to be taken. The advert was for ultra high-definition televisions, and it’s suggested the South Korean firm used the lookalike without the permission of the 75-year-old.
More to follow.