Kit manufacturer New Balance are prepared to "break the bank" to retain Liverpool's kit rights beyond this season, even though their current deal with the Reds expires next summer.
Liverpool currently have a deal in place which sees them pocket £45m a year since 2015, although that agreement has been largely to New Balance's benefit as the club have made record shirt sales over the last two years.
It had been speculated that Nike could take over as of next year in a record deal for any Premier League club, but French outlet Foot Mercato claim New Balance are prepared to "break the bank" to stay as Liverpool's kit manufacture beyond this season.