The Champions League. It's the competition that every club wants to enter, whether you stand the slimmest chance of winning it or not. Those Tuesday and Wednesday nights under the lights, the unmistakable anthem blaring around the stadium, going toe-to-toe with Europe's elite.
And it means you avoid the dreaded Europa League - at least until after Christmas, anyway.
Only in knockout competition does a whole campaign usually come down to the final fixture, but the 2014/15 Serie A season threw up one of these rare occasions, where the previous 37 games faded into the background ahead of the final royal rumble.