Nestle and the Spanish football giants plan to help children in Asia, Oceania, Africa and Latin America live healthier and more active lives.
Nestle MILO and FC Barcelona have announced a four-year global partnership aimed at enhancing the quality of life of children, with a series of initiatives to make healthy and more active lifestyles aspirational and accessible to children in Asia, Oceania, Africa and Latin America.
The programmes organised in this partnership are designed to inculcate healthy, active and value-based lifestyles for children especially at their foundation years of seven to 12 years-old.
Starting 2017, MILO and FC Barcelona will be scaling up and expanding its grassroots programmes which have proven to be a unique contributor to children’s physical activity and will leverage technology innovation and build strong synergies with FC Barcelona Escola (FC Barcelona Football School) to help develop the next generation of football talent.