The network gave viewers a preview of what its first World Cup might look like next summer. What went right, and what aspects could use work?
The Confederations Cup was a dress rehearsal for next summer’s World Cup – not just for organizers in Russia, but also for broadcasters in the United States.
While Fox did get its feet wet by carrying last summer’s Copa America Centenario, the network’s broadcast of the 2017 Confederations Cup is a closer representation of what we can expect from next summer’s World Cup.
With teams represented from all over the globe, Fox on-air talent on location in Russia and a nightly highlights show, Fox was able to participate in a real-world simulation of the network’s first World Cup next summer.