Luis Suarez scored 40 goals in the league this season, granting him Spain's Pichichi Trophy, or top-scorer award. That's a huge number.
The Lionel Messi-Cristiano Ronaldo duopoly has won the past six - three for each. That a man has emerged that not only can challenge but indeed, surpass those two's gaudy numbers is remarkable.
He already challenged their hold with his 2013-14 season at Liverpool, in which he scored 31 league goals without taking a single penalty. And this year, he's only confirmed it.
It's worth noting, of course, that Messi has been a willing participant of Suarez's Pichichi win - both in terms of directly assisting him from a position further out and, more passively, sacrificing his spotlight for the good of the Uruguayan.