Watch footage of Liverpool receiving their last league trophy back in 1990 and the most striking thing is the business-like reaction to being crowned champions for a then-record 18th time.
It was all perfectly understandable. After all, as captain Alan Hansen lifted the title, it was the seventh time in 10 years that Liverpool had finished top of the pile, so it was business-like because it was business as usual.
Hansen remains the club's last captain to parade as a champion around Anfield and the Scot was desperate for Steven Gerrard to erase him from the history books by leading Liverpool to the title under Brendan Rodgers in 2014, but it was not to be.