Jurgen Klopp's appetite for a nice pint of beer from his homeland will now reap tangible rewards for the Liverpool boss.
The German officially signed a deal to become an ambassador for one of his beloved beverages of choice, Warsteiner.
"I am particularly pleased about this partnership because I associate with a tasty Warsteiner also a piece of home," he told the Mirror. "My grandparents had to appreciate a small brewery and I do enjoy a good beer.
"I'm a German football coach and worldwide ambassador for our national sport, just like a Warsteiner beer is seen as a German tradition.