Liverpool are looking to strike a deal with Nike as they strive to raise their profile in China.
The Liverpool Echo report that Nike's visibility there is what makes them so valuable to Liverpool, as the football club have not fully cracked the country. Their current kit supplier, New Balance, simply does not have the ability to compete.
The American sports brand's reach is unparalleled, and even blows fellow giant Adidas out of the water. According to the Echo, Nike sales in China grew by 27% last year, which goes hand-in-hand with Liverpool's desires.