Lionel Messi is launching a clothing brand in a partnership with MGO, a company with Tommy Hilfiger’s sister, Ginny, at the helm. The Barcelona star will launch a site called “The Messi Store” in July, with a full rollout expected in August. New items will be released each week on a limited basis.
The Argentina captain’s sister, Maria Sol Messi, will be in charge of designing the clothing.
It’s being billed as a “premium lifestyle brand with a sporty edge” that will create primarily menswear but will also feature some items for women as well.