You want evidence that the game is changing? Consider the fact that La Liga and the Premier League (probably the two strongest leagues in the world) each had a positive net transfer spend during the January window that shut on Tuesday. According to data from Transfermarkt, English top-flight clubs sold players for some $15 million more than they bought, while Spain was also in the black.
Or how about this? Of the 10 most expensive transfers this winter, five involved players going to Chinese clubs and odds are, you're probably unfamiliar with one of them: Zhang Chengdong, who swapped Beijing Guoan for Hebei China Fortune.