Ahmed Alsanawi might have as much insight into what makes a modern footballer a star as anyone, so when the Premier League's must-see barber starts talking about successors to David Beckham in the world of Premier League football, it's wise to take note.
"David Beckham probably started this whole thing," Alsanawi tells Bleacher Report, "but I'd say Paul Pogba has replaced him. Anything Pogba does is breaking news."
Pogba is the new Beckham. As a style icon, at least.
And in today's game, players know that can be every bit as important to their public image as the number of assists and goals they score.