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In video game, FIFA brand has crucial public relations tool

NEW YORK (AP) France faced a one-goal deficit against Brazil with 2 minutes of stoppage time left, and its manager ordered a full offensive. Christophe Jallet tapped a pass to Antoine Griezmann, and Griezmann gave it one touch before firing top left for the equalizer - and, in this two-game final, the tournament winner.

Hundreds in the crowd erupted in shock. Griezmann took off for the corner of the field, diving head first just in front of the flag and waiting for teammates to dogpile on top.

And 10 feet below the screen where Griezmann had scored, Mohamad Al-Bacha ran in circles, jumped and screamed.