The Football Association Council has rejected the latest request from Assem Allam to change the club's name to Hull Tigers, a move vehemently opposed by supporters.
Hull City's owner Assem Allam has failed in his latest attempt to change the club's name to Hull Tigers after the Football Association (FA) rejected his request.
Allam has been trying to change the club's name for the past two years to incorporate "Tigers" into Hull's official moniker, a move that has caused consternation among the club's support.
A first application in December 2013 was rejected five months later, but a second bid for the coming season was submitted after an independent tribunal found fault in that initial process.