Ahead of the 2020/21 campaign, Liverpool signed off on a deal with sportswear giants Nike to sponsor their kits, taking over from previous sponsors New Balance.
The Premier League champions were desperate to get the partnership with Nike sealed, even after being taken to court by New Balance. However, New Balance were offering the club £45 million per year in their deal, while Nike were offering only a £30m annual rate.
Seems bizarre, right? Why would any club fight tooth and nail to secure a deal that offers £15m less per year?