By the end of the 2017/18 campaign, the Old Lady had just secured their seventh consecutive Serie A title, and won the Coppa Italia for a fourth time on the bounce. But it wasn't enough.
Juventus were knocked out of the Champions League by eventual winners Real Madrid, and their dream of the treble was over for another season. Their utter dominance at domestic level led I Bianconeri to believe their European shortcomings were entirely based on a lack of X-factor in the final third. A team famous for their defence, decided to go on the attack.
In search of the elusive European trophy, the Agnelli family signed Ronaldo for €100m, and the world stood back in awe of this transfer coup.