They weren't speaking his language...literally.
Bloom was tasked with covering Borussia Dortmund's announcement that Jurgen Klopp would end his tenure with the club at season's end.
One major problem, though: The press conference was all in German. Bloom doesn't speak German.
His live blog of the event, however, wound up being pure gold as a result of it being held in a language not his native tongue.
Some of the highlights:
His Twitter feed was equally amusing.
Not sure I've ever regretted dropping German post-GCSE as much as I do now, while live blogging a Borussia Dortmund press conference
— Ben Bloom (@benbloomsport) April 15, 2015
Ben Bloom is my new favourite Internet thing and can we keep him?