Too many big clubs make mistakes that businesses of their size simply shouldn't make; so long as the hiring and firing continues, it won't ever stop
This is who we are. This is what we do. This is what we are trying to achieve. Three basic statements that no serious football club should have trouble in answering. But that’s not always the case. Plenty of the current issues faced by numerous Premier League clubs would appear to come back to an inability to think straight around those three statements.
How are Arsenal in a situation where their most expensive and most creative player Mesut Ozil only plays 50 per cent of the matches because head coach Unai Emery cannot find a place for him?