New FIFA president Gianni Infantino made expanding the World Cup from its current 32 teams part of his election platform. The cynic within most of us saw it as a naked attempt to pander to countries (particularly outside Europe) who have long been demanding more places at the world's biggest sporting event. And, probably, to some degree they were right.
Now, after talking up a 40-team World Cup, he's going even further, suggesting a 48-nation tournament.
More pandering? Yes and no.
Crazy as it sounds, the suggestion he made on Monday, which will be among those debated by FIFA next January, actually makes more sense than the 40-team World Cup mooted during his campaign.