Doncaster Rovers are mired in the middle of the table in League One, the third tier of English football, and have nothing to play for next season. Considering this, video highlights of a 0-0 draw against Fleetwood Town sounded like a pretty hard sell.
So they had a bit of fun instead and put together a 27-second long clip for YouTube.
Highlights include the kick-off and a long goal-kick just as the final whistle blows.
In fact, the intro and outro account for roughly half of the clip's length.
But you can be sure that more people will watch it than any other Doncaster highlights this season.