When you're the most popular human on the planet on social networks, your 140 characters are of considerable worth.
Cristiano Ronaldo reportedly makes considerably more than most people do in a year for any sponsored tweet he sends out.
According to AS (h/t CBS Sports) Ronaldo receives upward of $250,000 (£164,600) for each of them. He has more than 37,000,000 followers on Twitter at the moment.
I love my new #techpack from @nikesportswear. It's amazing! pic.twitter.com/dzwIo9TjNl
— Cristiano Ronaldo (@Cristiano) August 27, 2015
One of my favourite #CR7Shirts for Autumn/Winter.