Just imagine a football awards ceremony without Cristiano Ronaldo or Lionel Messi walking away with the biggest prize.
For 10 years now, it has been an impossible image to conjure up and, when the inaugural "The Best FIFA Football Awards" wrap up in Zurich on Monday evening, it will be either Barcelona's Argentine magician or Real Madrid's iconic No. 7 who has their name engraved on the new 310mm, 6.4kg, platinum-coated trophy which has been created by FIFA following its decision to break away from the Ballon d'Or awards and launch its own prize for the world's best footballer.