Adidas shocked everyone on Wednesday when they confirmed on their official website that they had mutually agreed to terminate their existing partnership agreement with Chelsea football club.
It was a shock move really. Adidas have been Chelsea’s kit sponsor and sportswear supplier since 2006 and they were under contract with Blues until June 30, 2023. Adidas have revealed that the deal will end on June 30, 2017, putting an end to the agreement six years in advance.
This mutual agreement on early termination of the agreement will provide Chelsea sufficient time to find another sponsor to replace them.