Budweiser has officially launched 'Blessed Beer', a beer by the fans, for the fans. It is a brew that will be 'infused with the die-hard support' of football fans from across the United Kingdom.
Budweiser will be touring the country with a tanker of the 'UK's finest malt' and encouraging football fans to sign and bless it before it makes it way to breweries.
The tanker tour began at Wembley, the home of football, with ex-England captain Steven Gerrard and a group of fans representing different countries that will be participating at this summer's FIFA World Cup™ in Russia.