Milan president Silvio Berlusconi is mindful of selling the Serie A club to the wrong person amid ongoing talks over a possible takeover.
Silvio Berlusconi said he will not sell Milan to someone "looking for immediate popularity" as Thai investor Bee Taechaubol looks to purchase a majority stake in the club.
Bee appeared set to complete his takeover of Milan a few weeks ago but a deal has seemingly stalled, with talks ongoing.
And Berlusconi said on Saturday that he is unwilling to sell the club unless his demands are met.
"Selling this club for me means selling a piece of my heart, my infancy, when my father took me to the stadium," the former Italian prime minister told Telenord, a regional broadcaster in Liguria.