The German World Cup winner is joining on with the rap mogul in an attempt to raise his profile in the United States.
Bayern Munich defender Jerome Boateng is looking to increase his profile in the United States, and he’s partnering with rap mogul Jay-Z to do it.
The German national team member is in New York City as the beneficiary of a partnership between SAM sports, the agency that has represented Boateng, with Jay-Z’s Roc Nation’s sports division. The idea is for Roc Nation to help promote Boateng stateside and gain traction with advertising opportunities in the market.