Barcelona are reported to have rejected an offer of around €300m for the naming rights to Camp Nou, as negotiations with Barcelona-based media company Mediapro are said to have broken down.
The club are reported to be looking to boost revenue streams after recent rumblings of financial issues facing the club, and one of the avenues Spanish outlet El Pais says they are exploring is that of temporarily leasing out the naming rights to their iconic stadium.
If El Pais are to be believed, representatives from the club and Mediapro met four times in the summer, with current Barca president Josep Maria Bartomeu present on one such occasion.