The new initiative will allow fans to experience what it is like to sign for the Spanish club
Messaging app Viber, consumer activation platform Vivoom, and football media business Dugout have launched a new partnership to dramatically transform Barcelona fans’ tour experience at the historic Camp Nou.
In conjunction with Dugout, Viber is integrating Vivoom into its FC Barcelona chatbot, enabling visitors to Camp Nou to create and share unique end-to-end video experiences that place them amid the dream of signing a professional contract with Barca.
Fans will be able to use Viber's app to record themselves in a press conference in the media as well as emerging from the storied tunnel for the first time to the adulation of the fans.