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Barcelona Looking to Raise Enormous €300m by Selling Camp Nou Naming Rights

Barcelona could use their pre-season summer tours this year and next year as a marketing tool to sell the naming rights to Camp Nou in a bumper €300m deal.

Barça hope to have completed a major redevelopment of their iconic home by 2022 and a sponsored stadium could form a huge part of that after the idea of selling off naming rights was initially approved in a 2015 referendum.

According to Marca, the price of any such deal will be raised to €300m after initially being set at €200m following the vote.