Barcelona are ready to sell the naming rights to their world famous Camp Nou stadium ahead of a £500m area regeneration scheme.
The Catalan giants are in talks with two or three interested parties, reports Bloomberg, and a potential deal for the winning bidders could fetch La Blaugrana around £250m.
The naming rights deal forms part of a planned renovation of the stadium and surrounding area, with Barcelona keen to keep the proposed cost of the scheme to £500m.
Club president Josep Maria Bartomeu was in London to watch Barca draw 1-1 with Chelsea in the UEFA Champions League on Tuesday and, as part of his visit to the English capital, spoke about the current La Liga leaders' desire to revitalise their home of the past 50 years.