It looks like Barça are in the process of branching out into the NWSL, which is a league for women's football.
Sunil Gulati, the president of the US Soccer Federation, has mentioned his ongoing discussions with Barça president Bartomeu, regarding joining the NWSL, which makes one think that the talks are getting serious.
Barcelona is one of the few clubs with excellent development in women's football and moving to the NWSL would be a major push into promoting the club and it's brand to the US.
The National Women's Soccer League is where all the top female stars from US Football compete and the opportunity to bring forth the Barça brand of football to such a large market is instrumental to the club's financial plans.