Diego Simeone has been at the helm of Atletico Madrid since 2011, and there isn't a more suited partnership than the fiery Argentine and the Atleti bench.
He's achieved great success, building the club in his image and leading Los Rojiblancos to major honours, including a sensational league title in 2014.
Although Simeone's warriors have finished runners-up in La Liga for the past two seasons, they haven't challenged champions Barcelona with a genuine title race. That could all change this year.
Here's a look at why Atletico Madrid supporters should be optimistic about their team's chances going into the new season.