For Arsenal Football Club, this summer transfer window is club-defining.
What transpires from now up until August 8 could ultimately set the Gunners en route towards the upper echelons of the Premier League, or begin the spiral towards mid-table mediocrity that looms large in north London.
Granted, I did indeed make the claim that the club are already beginning their descent, but one must search deep within themselves to muster up some glimmer of hope - or else what is the point?
That said, given the calibre of player Arsenal have been linked with this summer, that may be somewhat short-lived.