The tag of Tottenham's record signing has rarely sat well upon a player's shoulders.
In the last 20 years, Sergei Rebrov, David Bentley, Darren Bent, Paulinho and Roberto Soldado have all wilted under the pressure of being the most expensive player in the club's history.
Across that period, only Luka Modric and Les Ferdinand have succeeded at the club after being handed that seemingly poisoned epithet.
Erik Lamela is now the holder of that title and seems headed for the former list rather than the latter, far shorter, one.
Having arrived at the club in the ill-fated summer of 2013, Lamela was the last and probably most high-profile arrival.