Back to the Soccer Newsfeed

A Soccer Team, its Foreign Owner and Local Discontent

Related Topics: ADO Den Haag, China, Netherlands

THE HAGUE — A new Chinese owner arrived at the Dutch soccer club ADO Den Haag in early 2014, promising multimillion-dollar investments and better days ahead. Fans of the club liked the sound of that.

Yes, the money to buy the team arrived a few months late, but it did arrive in the end, along with firm deadlines for further investments and a handful of new signings. Even if the most ardent fans were wary of the new owner’s intentions, they held their tongues.

ADO, a 110-year-old club, has not won the top Dutch league, now known as the Eredivisie, since the end of World War II.