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Retweets and homeruns: How one sports writer went viral on Twitter

By Lucy Brock

Ellen DeGeneres’s famous Oscars selfie. Harry Styles throwing shade at Taylor Swift. Kobe Bryant’s retirement letter.

Tweets share memories, videos, links and witty remarks in 140 characters or less. But sometimes, those tweets are more popular than the tweeter could have ever imagined.

Joey Hayden, an SMU alum, is the digital sports producer for The Dallas Morning News. He has a little more than 1,800 followers on Twitter and around 6,150 tweets of hilarious sports GIFs and infographics.

One of his GIFs in particular recently received more attention than he could have expected.