When it comes to finding a successful branding model, SMU football head coach Sonny Dykes isn't afraid to look at the Mustangs' longtime cross-metroplex rival for some inspiration.
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Dykes, during his weekly media teleconference on Monday, pointed to TCU's recent local branding efforts in the city of Fort Worth as a model which he hopes SMU can learn lessons from as the Mustangs look to boost their own footprint in the city of Dallas.