Since Twitter was initially founded in March 2006, the social media platform has earned more than 313 million monthly active users. While that number seems quite impressive, Twitter’s share price (NYSE: TWTR) has gradually declined since its initial public offering in 2013. Athletic departments at higher education institutions, like SMU, still use Twitter anyway to grow their fan base and draw in potential recruits.
Brooks Cockrell, Director of Creative Media for SMU Football, says Twitter is a great way to draw potential recruits to SMU.