LSU and Caesars Sportsbook announced a new sponsorship agreement Friday, the first of its kind for an SEC school.
The Associated Press' Brett Martel reported the deal is worth "multiple millions" of dollars. He also reported Caesars isn't planning to place any sportsbooks at Tiger Stadium or any other of the university's athletic venues.
The company will, however, place advertising signage at Tiger Stadium, Pete Maravich Assembly Center and Alex Box Stadium.
Colorado was believed to be the first NCAA school to strike a formal partnership with a betting company when it signed a deal with PointsBet in September 2020.