It doesn't matter if it's homecoming.
It doesn't matter if it's Senior Day.
Schools can forget about asking for those extra five or 10 minutes to make a special announcement during halftime this season.
With the length of games steadily rising -- the FBS averaged 3 hours, 24 minutes last season -- pomp and circumstance must fit into the allotted time slot from now on, with no exceptions.
"Halftime across the board in all regular-season games will be 20 minutes," Big 12 coordinator of officials Walt Anderson said.