SEATTLE — For the first time since joining MLS in 2009, the Seattle Sounders have a new shirt sponsor.
Zulily, a locally-based online retailer that prides itself on machine learning to target a user’s preferences, was announced as the Sounders’ and Seattle Reign’s most prominent sponsors on Thursday during a press conference at the Olympic Sculpture Park. The company’s refreshed logo — which itself was unveiled at the event — will be featured on the First Team and academy gameday jerseys, travel jackets, rain and stadium jackets, and official team polo shirts.
Notably, the Sounders’ sponsorship deal does not include the naming rights to the CenturyLink Field pitch, training tops or anything at Starfire Sports Complex.